Instagram’s New Speed Feature: Convenience Or Psychological Concern? How Will It Impact Your Attention Span?

Meta-owned Instagram is connected a roll, adding caller features that whitethorn lucifer TikTok. According to a TechCrunch report, this time, nan level is adding nan characteristic to fast-forward nan reels astatine 2x velocity by agelong pressing connected either nan near aliases correct broadside of nan screen.

Since nan inception of TikTok, users could make 15-second videos. However, pinch nan platform's increasing popularity, nan American societal media elephantine later added caller features to create longer videos. The level besides added a characteristic to velocity up this short-format contented truthful users could devour it quickly.

Similarly, Instagram is reportedly adding a characteristic to fast-forward nan reels truthful users tin devour them faster.

According to Radhika Acharya, advisor objective and rehabilitation psychologist, fast-forwarding nan already short contented would further harm users' attraction spans.

Acharya explained, “Reels connection much accusation successful small time. This leads nan unsatisfied quality encephalon to activity much information. Fast-forwarding each nan short videos will further make group impulsive, arsenic nan encephalon releases dopamine faster and seeks much specified content. This will trim their attraction span and tin moreover lead to changes successful their personality.”

The master besides added that consuming much short-format contented will yet negatively impact users' intelligence health.

While immoderate users whitethorn invited specified features connected Instagram, others mightiness not for illustration it.

Meanwhile, Meta has besides introduced caller AI-powered devices to thief brands link pinch nan correct creators to thrust sales. The announcement includes precocious creator find and contented proposal features, on pinch enhanced insights for businesses wrong Instagram’s creator marketplace. These updates purpose to accelerate marque maturation done much effective creator partnerships.

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First Published

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28 Mar 2025, 01:31 PM IST