Apple Reportedly Developing Ai Agent 'doctors' In Latest Health Push

Apple is reportedly moving connected an artificial intelligence (AI) supplier that tin dispense wellness advice.

It’s each portion of what nan institution has dubbed “Project Mulberry,” Apple’s latest — and possibly strongest — push into nan wellness field, Bloomberg News reported Sunday (March 30).

According to that report, this task is an relationship of an earlier effort called “Project Quartz,” a health coaching service that would deploy AI to thief users exercise, develop healthier eating and sleeping habits.

Now, nan task has ramped up development, nan Bloomberg study said, pinch merchandise imaginable arsenic soon arsenic Apple releases its iOS 19.4 operating strategy update, thing that could hap successful spring aliases summertime of 2025.

The idea, nan study said, is to person nan Health app cod information from devices, pinch nan AI coach past offering users tailored recommendations connected improving their wellness based connected that data.

Apple is besides training an AI agent utilizing information from doctors it has connected staff, but is besides looking to enlistee extracurricular doctors — specified arsenic experts successful sleep, nutrition, beingness therapy, intelligence wellness and cardiology — to create video explainers astir different wellness conditions.

The revamped app will besides have a major attraction connected nutrient tracking, an area that — per nan Bloomberg study — Apple has mostly shied distant from. Such a move would mean going head-to-head pinch companies for illustration MyFitnessPal and Noom, nan study added.

As Bloomberg noted, Apple’s wellness efforts person tally into roadblocks successful nan past. For example, nan institution past twelvemonth decided to region a humor oxygen characteristic from its smartwatch pursuing a yearslong patent dispute pinch aesculapian exertion patient Masimo.

In different news from nan intersection of AI and healthcare, a caller PYMNTS Intelligence study — “Healthcare Firms Going Long connected GenAI Investment” — finds that investments successful this technology are yielding returns, starring to a activity of further take by awesome players.

The study is based connected surveys of C-suite executives astatine healthcare firms pinch astatine slightest $1 cardinal successful yearly revenue, with nan extremity of understanding their generative AI (GenAI) strategies.

“The findings bespeak a strong conviction successful nan technology’s potential, pinch 9 successful 10 executives anticipating a affirmative return connected their GenAI investments,” PYMNTS wrote.

“Consequently, a mostly of these leaders scheme to further escalate their GenAI spending successful nan coming year, placing healthcare up of nan cross-industry mean successful its bullish outlook.

The study highlights nan strategical prioritization of GenAI successful important operational areas arsenic businesses strive to enactment competitive.